BYD YUAN UP Debuts in Colombia, Leading a New Era of Green Mobility

Bogotá, Colombia - Recently, BYD launched its all-electric SUV, BYD YUAN UP, in the Colombian market. The event was highlighted by a live performance from the Blue Man Group, celebrating the debut of BYD YUAN UP. The event attracted nearly 300 guests, who gave the vehicle glowing reviews.

BYD YUAN UP launch event

BYD YUAN UP features an updated take on BYD’s iconic “Dragon Face” design, characterized by cleaner lines and a refreshing color palette that breathes life and vigor into the model. This new design is set to captivate the young generation in Colombia, establishing BYD YUAN UP as their top choice for an electric vehicle. The SUV is built on BYD’s e-platform 3.0 with integrated CTB battery technology, significantly enhancing vehicle safety and efficiency. BYD YUAN UP boasts a class-leading spacious interior and a robust electric range of up to 380 km (NEDC).

 BYD YUAN UP

Mr. Wang Zhiwei, Sales Manager for BYD Automotive’s Colombian market, commented, “At BYD, our commitment to pioneering technology is at the forefront of advancing Colombia’s new energy vehicle sector. BYD YUAN UP marries sleek design with the latest in technology and environmental sustainability, making it the ideal choice for eco-conscious younger consumers. It represents a significant step towards a greener future for Colombia.”

 Test drive event

Since 2020, BYD has been collaborating with local distributor Motorysa to bring its new energy vehicles to Colombian consumers and expand its market presence. Today, BYD’s new energy passenger vehicles are available in major cities such as Bogotá, Medellín, Cali, and Pereira, with more than ten dealerships, cementing BYD as a key player in Colombia’s new energy vehicle market.