BYD SONG PRO DM-i Launched in Mexico

Mexico City, Mexico - On August 21, BYD SONG PRO DM-i has been officially launched in Mexico. This event marks a continuation of BYD's technological innovation and localization, delivering a spectacular showcase of the brand and its product. Nearly 500 journalists, influences, and industry partners gathered to witness this historic moment. Following the global launch of the new energy pickup model BYD SHARK in Mexico in May, the introduction of the SONG PRO DM-i further strengthens BYD's local lineup of new energy vehicles.

                                                              BYD SONG PRO DM-i Launch Event

During the event, Jorge Vallejo, General Director of BYD Mexico, highlighted the company’s accomplishments in the new energy field and its steadfast commitment to deepening its presence in the Mexican market. Ana Narro, PR Manager of BYD Mexico, delivered a presentation that captivated the audience by exploring the design language and intelligent features of BYD SONG PRO DM-i. Óscar Hernández, Product Leader of BYD Mexico, showcased the technological and operational features of the new model.

                                                    Óscar Hernández, Product Leader of BYD Mexico

The BYD SONG PRO DM-i features the Dragon Face Aesthetics of the BYD Dynasty series, characterized by its dynamic and layered line design that gives the vehicle a well-proportioned body and a commanding presence. The Dragon Face design, along with the through-type integrated taillights, lends the SONG PRO DM-i a youthful and energetic appearance. Equipped with DM-i super hybrid technology, the SONG PRO DM-i delivers outstanding endurance. It offers a combined range of up to 1,001 km under NEDC conditions, including a pure electric range of 71 km, and achieves an impressive fuel efficiency of 22.7 km/L, making it an excellent choice for family travel.BYD SONG PRO DM-i

                                                                               BYD SONG PRO DM-i

BYD presented an engaging showcase of advanced technology. Attendees had the opportunity to experience the dance interaction enabled by the BYD SONG PRO DM-i's VTOL discharge function, enjoy a mobile karaoke room, and immerse themselves in a camping atmosphere. In addition, the event featured various themed technology exploration spaces, covering in-vehicle interaction, safety, and other innovative features.

Ray Zou, Country Manager of BYD Mexico, emphasized the advantages of the BYD SONG PRO DM-i for the Mexican market, noting that the technology-focused brand is dedicated to making a substantial green impact within Mexico's automotive industry. He highlighted that innovation is about viewing change as an opportunity and that the future is not just a destination but something we shape each day. This reflects the brand's unwavering commitment to innovation and progress in Mexico.

                                                                                             Group photo

To date, BYD has established 26 showrooms across Mexico, and its products have been widely favored by consumers. Moving forward, BYD is committed to prioritizing technological innovation, continuously enhancing product quality and customer experience, and advancing the development of sustainable green transportation in the local market.